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Audinate Names Dave Anderson As New Director Of Sales

By PSW Staff January 23, 2012

New Audinate director of sales Dave Anderson

Audinate has announced Dave Anderson as the company’s new director of sales.

Anderson brings a successful record of sales leadership in the professional audio and video industries to the position. During 18 years with Avid, he held various sales roles, helping to establish professional audio, video, storage, and asset management technology products in the marketplace.

“I’m thrilled to be joining Audinate.” Anderson says. “Audinate is well positioned for significant growth as customers recognize Dante as the market leading solution for digital media networking while de-risking their future by providing a elegant migration path to upgrade to new standards such as the IEEE Audio Video Bridging (AVB).”

Focused primarily on Avid’s professional audio business, Anderson aggressively grew sales and helped establish Pro Tools as the market leading solution for recording, editing, and mixing.  He formerly held the position of territory account manager and west coast sales manager, where he was responsible for the largest territory in Avid’s audio business.

Audinate CEO Lee Ellison remarks, “Dave brings significant knowledge and expertise from his past 20 years in the AV industry. Dave has always delivered a successful track record in all of his past roles, and we are excited to have him join Audinate.”

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