By PSW Staff • July 16, 2014 Christos Desalernos (left) and Tim Valley, both joining Shure to enhances sales efforts in the western U.S. Shure has hired two new associates to the sales team of the company’s Americas Business Unit. Tim Valley has been named regional sales manager for the Pro Systems Group for the western U.S., and Christos Desalernos has been named senior regional sales manager for the Retail Group for the western U.S. In his new role, Valley is managing installed AV, conference and broadcast customers in the region. He joins Shure from Anew CT, where he served as executive vice president for the last eight years and as a sales director for two years before that. He has also worked as an account executive at Boxlight Corporation and an audio engineer at Fastrax. Valley has a degree from the Art Institute of Seattle and is a member of InfoComm and NSCA. Desalernos is managing retail business for Shure in the region, including relationships with Guitar Center and Musician’s Friend. He has worked for the last 15 years at Furman Sound as an engineer technician, an account executive, and, for the past nine years, as director of division sales. He has an Electrical Engineering degree from IT Technical Institute Hayward. “We are excited to add Christos and Tim to our team,” said Mark Humrichouser, vice president of the Americas Business Unit. “Not only will they help strengthen our presence in key markets in their region, but they also will bring their significant knowledge and industry experience to our sales team. We expect they will make great contributions to our continued growth and success.” Shure Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: Business Management Manufacturer Microphones Personnel Shure Wireless Systems · all topics Subscribe to Live Sound International Live Sound International brings you information on a wide range of pro audio topics. Stay up-to-date, get expert tips, industry news, new products and technologies delivered. Discover how to make smart use of today’s sound technology, Subscribe Today!