Rat Sound Systems Names Paul Freudenberg As General Manager

Responsible for managing all operations and developing business

By PSW Staff June 3, 2013

Paul Freudenberg, new general manager for Rat Sound Systems

Rat Sound Systems, based in Camarillo CA, has named Paul Freudenberg to the post of general manager, where he is responsible for managing all operations and developing business with touring, installations, and retail sales, as well as SoundTools brand audio gear.

“Over the past several years we’ve been working with Paul on many levels, including Rat Sound’s acquisition of an L-Acoustics K1 system,” states company president Dave Rat. “Paul’s knowledge, skill set and personality are perfectly matched with the projects and goals we are working towards and we are excited to have him on board.”

Previously, Freudenberg served as business development – Americas for L-Acoustics, where he was responsible for the expansion of the Canadian, Mexican and South American markets through the deployment of the Certified Provider Strategy. In addition, he handled the K1 Touring program for the Americas.

Freudenberg’s tenure at L-Acoustics extended more than 10 years and included leading the U.S. operations in the capacity of VP of sales and marketing. Prior to that, he served as VP of sales and marketing for BSS Audio U.S,, and he’s also handled a range of independent marketing, installation and product development projects within the pro audio industry.

“We’re very pleased to have Paul take a leadership role at Rat Sound,” Dave Rat adds. “He brings a unique blend of experience from manufacturer, installation, retail, distribution and marketing, all of which will advance our progress in these areas.” 

Rat Sound recently moved to a new facility located in Camarillo, doubling its footprint.

Rat Sound Systems


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