By PSW Staff • August 8, 2012 The Powersoft and SoundTrade team. Powersoft is pleased to announce two important new liaisons with the Polish market. SoundTrade has signed an agreement as exclusive distributor for Poland. Founded in 2001, in just over ten years SoundTrade has grown to be a major player in the Polish market – at first in the MI sector and more recently expanding into the Pro Audio segment. “I have known SoundTrade for several years and have always been very impressed by their extremely professional approach to sales and marketing,” commented Steve Smith, Powersoft’s Touring Account Manager, “When looking to enlarge our distribution in Poland, they were the natural choice for me and I am very pleased to have them on-board.” Marcin Pytel, SoundTrade’s Managing Director, said “The addition of Powersoft to our portfolio is an important strategic step for us. We have been distributing Turbosound for several years and feel the time is right to invest in the expansion of our Pro-Audio business unit. “Powersoft is a company that is synonymous with innovation, quality and reliability – a message that integrates perfectly with the direction that SoundTrade is taking.” SoundTrade plans on starting the promotion of Powersoft products with a series of hands-on demonstrations. “We are basing our launch on Powersoft’s Refresh Your System campaign,” explained Mirosław Stępiński, SoundTrade’s Founder and CEO, “We want to give our customers the possibility to test drive Powersoft amps with their existing systems, underlining that the performance of their systems can improve significantly just by changing amps.” The Polish market will also benefit from another strategic partnership with the local loudspeaker manufacturer Pol Audio . This alliance gives Pol Audio the possibility of supplying Powersoft amplifiers bundled together with their professional audio systems. “The association with Pol Audio speaker systems is a very promising alliance,” added Steve Smith, “Pol Audio is known and respected in Poland as a manufacturer of high quality solutions and, as a result, they have achieved an excellent level of market penetration.” “Powersoft and Pol Audio already have a positive history of collaboration: the pairing of the two brands has proven successful. We look forward to building on this relationship, following in this new direction,” concluded Luca Giorgi, Powersoft’s Pro Audio Business Unit Manager. Powersoft SoundTrade Pol Audio Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: Amplifiers Concerts Distribution Europe Installations Poll Powersoft Sound Reinforcement · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.