Powersoft Appoints Modern Touch As Its Exclusive Distributor In Egypt

Firm has built solid reputation for providing high-quality solutions

By PSW Staff October 31, 2012

Magued Makram of Modern Touch (left) and Steve Smith of Powersoft announcing the agreement

Powersoft has announced Modern Touch as its new distributor in Egypt.

Founded in 1991, Modern Touch began as an event organizer, and though collaborations with some of the industry’s top sound and light manufacturers, has built a solid reputation for providing high-quality solutions for the pro audio and entertainment markets.

“We’re very happy to announce the collaboration with Modern Touch” states Steve Smith, Powersoft touring accounts manager. “With their strong technical background and very professional approach to the market, I believe that the Modern Touch is the right partner to bring Powersoft amplifiers to the dynamic Egyptian market.”

Bassem Fahmy, technical support director for Modern Touch, says, “Powersoft make outstanding products. To get this amount of power from a 1U, rack mount product is remarkable, and with the built-in DSP and flexibility of the Armonia software, Powersoft offers the perfect solution for every application.

“The support from that we get from the Powersoft team is truly amazing as well. I’m looking forward to this great partnership.”

Adds Modern Touch general manager Magued Makram, “Powerful, high endurance under tough operating conditions and competitive prices—these are the factors that my team and I have been looking for. I believe that we are introducing a unique product to the Egyptian Market. Powersoft is a great deal for our customers.”

The launch of the partnership between the two entities has started with a series of product demos and technology seminars around Egypt.



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