By PSW Staff • January 22, 2014 Kurt Metzler, new U.S. sales director at Powersoft Powersoft has appointed Kurt Metzler as the company’s new U.S. sales director. Metzler, who has more than 27 years of experience in professional audio, will be based out of Powersoft’s sales and service support facility in Ventura, CA, and assumes his new position effective immediately. “We are really happy to have somebody like Kurt joining our team,” states Luca Giorgi, pro audio business manager at Powersoft. “Last year we passed the milestone of 600 million watts of Powersoft audio power in use worldwide, and some of our partners are beginning to introduce speaker products that incorporate our revolutionary M-Force transduction technology. “Kurt’s experience and his personal attitude perfectly fit our needs for continuing to support our expansion in the U.S. marketplace.” Metzler’s industry experience extends back to 1987 when he opened Sound Advice/Holiday House Westminster, Inc., the first pro audio store in Santa Barbara, CA. He joins Powersoft from Loud Technologies, where he has been EAW Sales Manager – North America since July 2009. He also worked at Loud Technologies from 2003 through 2006 as National Sales Manager, Installed Sound. In the interim he was U.S. Installation Market Manager for Meyer Sound for three years. Metzler has a BS, Music Composition from the University of California, Santa Barbara. He established Sound Advice after graduation, eventually growing the business to $2.6 million in gross annual sales and 12 employees. After briefly helping to develop the Guitar Center Hollywood store’s outside sales program he spent five years at Southern California pro audio sales rep firm Star Enterprises. He then joined Sennheiser Electronic Corporation in 2001, overseeing western regional market development for two years before moving to Loud Technologies. “Powersoft is an incredibly innovative and passionate professional audio company that’s poised to change the way we audio professionals do things,” says Metzler. “I am thrilled and honored to be able to be part of the Powersoft team at such an exciting time.” Steven Temmel, operations and service manager, and Jon Garner, inside sales – logistics – US, will continue to provide U.S. national sales and service support from the Powersoft facility in Ventura. Powersoft Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: Amplifiers Business Distribution Management Manufacturer Powersoft · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.