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Harman Professional Institutes Direct Product Distribution In India

Move includes opening of new regional sales offices to enhance support, and more

By PSW Staff November 5, 2012

Harman Professional president Blake Augsburger

Harman Professional has announced the immediate implementation of a direct distribution model in India, following an extensive investment in India-based R&D, operations sales and support.

According to Harman Professional president Blake Augsburger, the move reflects his determination to serve customers with the best products, the best programs and the most appropriate channel strategy for that market.

“Having invested so much time and resources into developing a strong product offering for the India market, we are determined that as many potential customers as possible get access to this winning lineup,” Augsburger states. “Our distribution strategy is to act as the market dictates and, in doing so, to provide a broad array of professional customers with the best possible systems and support.”

Harman’s switch to direct distribution includes the opening of new regional sales offices to support audio professionals with application engineering and sales support; new service centers across the subcontinent to ensure optimal deployment and customer service; project design and application support to address increasing convergence system sophistication and comprehensive warehousing to ensure availability of the right products in the correct region at the appropriate time. 

The net gain to customers in the Indian professional audio community is that HARMAN will be easier to work with and there will be greater availability of product and better, more expansive support.

Leading Harman Professional operations for India is David McKinney, who was recently appointed senior director, India Operations for the Professional Division. McKinney, a 12-year veteran of the organization, previously established Harman Professional’s Asia regional sales office in Kuala Lumpur, where he achieved significant success at establishing the organization and growing the business.

Harman Professional


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