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Harman Professional Deploys Regional Approach To U.S. Sales And Support

Emphasizes local engagement, deeper support and advanced training

By PSW Staff November 15, 2012

Mark Posgay, senior director, US sales, Harman Professional

Harman Professional has deployed a Regional Sales Office (RSO) sales management infrastructure in the Unites States that emphasizes local engagement, deeper support and advanced training. 

The new organization is led by Mark Posgay, senior director, US sales, Harman Professional, who pointed to the market-wide shift towards a systems methodology as a driver for this new tactile approach.

“As the professional audio and systems integration markets have migrated from components, to systems, to application-engineered systems, Harman Professional provides unique value — not simply because we offer best-in-class performance at the component level for each device in the signal chain but because HiQnet makes highly sophisticated systems more uniform, intuitive and easier to configure and control,” Posgay says.

“This seismic shift to deeper integration and software control requires a strong commitment to training and support so that our customers and channel partners can extract maximum value from our offerings,” he continues. “With the addition of new staff Harman Professional is meeting this commitment head-on and, we hope, empowering our customers and partners to capitalize on a compelling technology and market opportunity.

Posgay announced the appointment of seven-year Harman veteran Jim Ure to the position of business development manager, installed sound, Eastern region. Rob Lewis and Tom Der — who previously led North America sales for Studer and Souncraft respectively — also join the new team.

The new RSO organization sees Michael Schoen appointed to serve as senior manager, national accounts, Anton Pukschansky appointed territory sales manager, (Sound Marketing West) and Bill Raimondi named senior manager, U.S. distribution & strategic accounts. Leading the new organization’s training initiative is Chris Vice, another experienced Harman Professional veteran.

“This new organization enables Harman Professional to think globally and act locally,” notes Scott Robbins, Harman Professional executive vice president of worldwide sales. “We have all of the R&D resources, manufacturing capabilities and efficiencies of a global organization and now we have put the right people on the ground to listen to the needs of customers and partners in local and regional markets. I look forward to working with Mark and his team to ensure that Harman Professional provides customers with strong technical and economic value that, in turn, support their business ambitions!”

Harman Professional


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