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DPA Microphones Expands Sales Force In U.S., Canada & Latin America

Three new area sales manager, general manager promoted

By PSW Staff August 26, 2014

Left to right: Christopher Spahr, Leonardo Romero, Shan Siebert and Pedro Rocha of DPA Inc.

DPA Microphones has appointed Christopher Spahr, Pedro Rocha and Leonardo Romero as area sales managers for the eastern U.S., western U.S. and southern U.S./Latin America/Canada, respectively. The company has also promoted Shan Siebert to general manager of the Longmont, Colorado-based office.

“This announcement comes at a very exciting time for DPA Microphones’ U.S. operations,” says Eric Mayer, president of DPA, Inc., the U.S. branch of DPA Microphones. “Not only does this serve as an example of how our brand recognition has expanded, but it also means that we’ll be able to further grow our fan base throughout the Americas. In addition, these appointments will allow me to perform my day-to-day strategy, sales and marketing responsibilities more effectively, giving us the opportunity for even greater success.”

Fluent in English, Spanish and Portuguese, Romero has more than 20 years of experience in the U.S., Latin American and Middle Eastern markets. In addition to joining DPA, Inc. as area sales manager for southern U.S., he will also oversee distributors in Canada and Latin America. He comes to the company from Teldyne Reson, manufacturer of high-tech sonar and hydrophone devices, where he served as Latin America sales director.

With a bachelor’s degree in economics from the University of California, Irvine, Romero has held sales positions for a variety of companies across the oil, printing and software markets, including Lub-Line Corporation; OneVision Software, AG; Esko-Graphics; Budde International, and Newgen Systems. He will build on these experiences to help with DPA’s presence in the church, theme park and cruise ship markets.

With a bachelor’s degree in business administration from Barry University and a recording arts associate’s degree from Full Sail University, Spahr’s 20-year career spans the music, recording arts and pro sound industries. He comes to DPA as area sales manager for eastern U.S. from RTW, where he oversaw U.S. sales and operations.

Prior to that, he spent seven years as a market development manager and certified U.S. RF expert for Sennheiser, in both the installed sound and professional channels. He has also served as staff engineer at Criteria Studios in Miami and performed live sound work for various concerts, corporate functions and theater applications.

A former film sound instructor with The Los Angeles Film School, Rocha joins DPA as area sales manager for the western U.S. In addition to his bachelor’s degree in electronics and telecommunications engineering from the Santo Domingo Institute of Technology, he also earned a certificate degree in audio engineering from the Musician’s Institute and attended Full Sail University’s online entertainment business master’s program.

Prior to his teaching position, Rocha served as an Avid Pro Tools marketing specialist and as a pro audio and musical instrument sales representative for a variety of retailers, which will serve him well for his current position. In addition to his responsibilities of west coast sales, he is also be tasked with overseeing growth in the film and music industries.

Building on his five-year tenure with the company, Siebert has been promoted to general manager from his role as service manager, which he has held since 2010. In this new position, Siebert is overseeing the day-to-day operations of the U.S. office, including distribution, technical assistance and loan facilitation.

Prior to joining DPA, Siebert served as a radio installer in the United States Army for four years, learning to solder and repair electrical equipment, and later earned a pastry degree that led to his own dessert company, where he learned the intricacies of business management.

DPA Microphones


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