Recording
Sponsored by
PreSonus

Avid Appoints Jennifer Smith As Senior VP And Chief Marketing Officer

Former Microsoft and Progress Software marketing leader brings extensive global marketing and brand building expertise

By PSW Staff May 1, 2014

Jennifer Smith, new senior vice president and CMO

Avid has announced that marketing executive Jennifer Smith has been named senior vice president and chief marketing officer (CMO), based in the company’s Burlington, MA headquarters.

Reporting directly to Avid president and CEO Louis Hernandez, Jr., Smith will be responsible for driving all aspects of Avid’s worldwide market presence and growth, including its strategic positioning, go-to-market strategies, and all marketing disciplines within the organization.

Her role will be vital in fulfilling the Avid Everywhere vision to help media organizations and content creators connect with their audiences more powerfully and efficiently. Smith will also oversee Avid’s strategic collaboration with customers via the Avid Customer Association.

“Jennifer has a reputation for inspiring creativity, deepening customer relationships, and driving value in global technology organizations,” states Hernandez. “We welcome her fresh ideas, strategic thinking, customer focus, and results-oriented approach as Avid continues its journey to help shape the future of the media industry and redefine what our customers can achieve in media creation, distribution, and monetization around the world.”

Smith brings 15 years of senior management experience in technology marketing at major software companies both in the U.S. and internationally. She joins Avid from Progress Software, where she held senior leadership roles on the marketing team before becoming the company’s chief marketing officer and senior vice president. Before her seven years at Progress, Smith held marketing leadership positions in several different companies in Europe, including Peoplesoft and Microsoft. 

“My driving philosophy is to create close alignment among marketing, product and sales teams to bring demonstrated value to our customers and partners,” Smith notes. “I am pleased to be joining a team that is so committed to innovation and customer success; and I look forward to being part of delivering on the promise of the Avid Everywhere vision and recapturing the imagination of the industry.”

Avid

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Tagged with:

Subscribe to Live Sound International

Live Sound International brings you information on a wide range of pro audio topics. Stay up-to-date, get expert tips, industry news, new products and technologies delivered.

Discover how to make smart use of today’s sound technology, Subscribe Today!

Latest in A/V