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Atkinson Sound Bolsters Inventory With JBL VTX Line Arrays & Crown I-Tech HD Amplifiers

Company has evolved its business from a small provider of DJ systems to one of the region’s most successful sound contractors

By PSW Staff May 12, 2014

Left to right) Paul Bauman, associate director, Tour Sound, JBL Professional; Jeff Harris, district sales manager, Harman Professional; Hoyt Atkinson, owner, Atkinson Sound; Steve Johnson, CEO, HP Marketing; and Derreld Yost, Atkinson Sound.

Leading Utah-based regional sound company Atkinson Sound recently bolstered its inventory with Harman’s JBL Professional VTX V20 line array loudspeakers and Crown Audio I-Tech HD 4×3500 amplifiers. The company will be using its new gear for a variety of events beginning in May.

Founded in 1980 by Hoyt Atkinson, the company has evolved its business from a small provider of DJ systems to one of the region’s most successful sound contractors, providing rental and production services for concerts, festivals, corporate events and more, while also growing a strong systems integration department.

A long-time JBL customer, Atkinson Sound’s investment in JBL has grown in parallel. “We have been a JBL company many years, starting with an SR-X system before graduating to HLA, and in more recent years to VerTec line arrays,” Atkinson says.

After seeing the new VTX V20 system at the Winter NAMM 2014 show, Hoyt Atkinson knew it was time to once again upgrade with JBL. “The high frequency in the V20 is just astounding and there is nothing else that compares to what the D2 driver is providing in a box of that size,” he states.

Atkinson Sound has purchased 24 VTX V20 line array loudspeakers, 12 VTX F12 multi-purpose loudspeakers, six VTX G28 subwoofers and 12 VTX S25 subwoofers. The systems will be configured and controlled with JBL HiQnet Performance Manager software.

Atkinson Sound expects to use the new VTX system for a variety of events throughout the western U.S. in the coming spring and summer months. “We love VerTec and we saw it as a giant step forward for JBL when they introduced the VerTec Series, and our adoption of VerTec won a lot of jobs for us,” Atkinson notes. “Now, we see another leap forward with VTX and although we considered loudspeaker systems from competitive brands, nothing matched what VTX has to offer. It’s also a very rider-friendly loudspeaker, which gives us an advantage.”

JBL Professional
Crown Audio
Harman Professional


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