By PSW Staff • January 15, 2016 The Audio Engineering Society will be hosting a membership booth at the Anaheim Convention Center during The NAMM Show 2016, Jan 21-24. Stop by space #159 (In the Lobby, outside of Hall B) to meet and greet AES members, get the latest information on AES events at the NAMM show and throughout the year, and take the time to renew your membership or become a member. The AES Los Angeles section is supporting the membership drive and the Society’s NAMM presence. “With so many people onsite who actively work with professional sound and music, it’s a great opportunity to expose NAMM attendees to the benefits of membership in the AES,” said David Scheirman, AES VP, western region USA and Canada. Additionally, AES expert speakers will be participating in TEC Track Presentations. AES president John Krivit will be co-presenting an award with producer Jimmy Douglass in the Technical Achievement category during the 31st annual TEC Awards ceremony at NAMM 2016. TEC Tracks presented in cooperation with the Audio Engineering Society include: —How to See Through the Hype: What Audio Product Specs Don’t Tell You, and Why Presented by Jonathan Novick, AES Board of Governors and Audio Precision Thursday, January 21, 2016 – 11:00am to 12:00pm TEC Lab (202 B) Audio specifications can sometimes be confusing or even misleading. Musicians, sound technicians, DJs, pro audio sales staff and anyone else who selects, works with or recommends audio equipment will want to understand some simple truths — the relationship between power ratings and distortion measurements, for example. Learn about, and hear examples of, some of the basic issues in the signal path that can affect your sound on stage or in the studio, from mixer to amplifier to loudspeaker. —Audio Formats for Film and Video Releases Presented by Brian Seagrave, AES Los Angeles Section Committee and Modern VideoFilm. Thursday, January 21, 2016 – 4:00pm to 5:00pm The Forum (203 A-B) While the current music business model has caused reduction in available budgets, and has made chances for success and profitability difficult, the film/video production market is strong. Professional content creators must create in surround formats — no longer stereo — which stimulates growth in all retail studio product areas. This panel will bring you up to speed on the audio formats you need to know about. —Thinking Outside the Box in Manufacturer/Artist Relations Presented by Tim Shuttleworth, AES Board of Governors Friday, January 22, 2016 – 12:00pm to 1:00pm The Forum (203 A-B) Building bonds between manufacturers and music artists has become ever more innovative and practical. Whereas giving your product to an artist in hopes of him or her performing with it has certainly been of benefit to both parties, modern relationships demand more customized attention to the customer. This panel, composed of both manufacturers and artists, will discuss the unique type of mutually beneficial relationships they have developed. Audio Engineering Society Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: AES Announcements Business Education NAMM · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.