Yamaha Forms Strategic Alliance With Rupert Neve Designs
Strategic partnership based on both parties involvement with VCM (Virtual Circuitry Modeling) technology
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Yamaha Corporation Japan and Yamaha Commercial Audio Systems have announced a strategic partnership with Rupert Neve Designs, based on both parties involvement with VCM (Virtual Circuitry Modeling) technology.

VCM is an exclusive Yamaha digital technology, enabling engineers to achieve stunning sonic and musical performance by actually modeling the individual characteristics of a multitude of parts and components contributing to the final sound of original analog circuitry.

VCM recreates the sound and characteristics of several classic compression and EQ units and tape machines from the 1970s available on most current Yamaha digital mixers.

Not only do these models faithfully capture the unique saturation of analog circuitry, but they have also been fine-tuned by leading engineers and feature carefully selected parameters in a simple interface that makes it easier than ever to create the ideal sound.

Subtle saturation effects have been painstakingly modeled to bring the warmth and richness of the original analog gear back to life in a stable, easy-to-operate digital format.

Rupert Neve Designs has openly embraced Yamaha VCM technology as the first digital technology that can accurately reproduce Rupert Neve’s renowned analog sound, reaffirming the Yamaha commitment to digital and that digital can sound as pleasing as analog.

“With Yamaha VCM technology, we’re able to pick up the amazing quality of musicality and accuracy that was inherent in the original Rupert Neve Designs Portico modules,” states Rupert Neve. “Yamaha engineers are to be congratulated on having been able to successfully emulate that musical sound from my designs. It’s a real pleasure to work with people who are dedicated and knowledgeable and able to perceive the sort of things that I’m trying to convey in my designs.”

“Yamaha is extremely fortunate to have the wisdom of the legendary Rupert Neve, personally responsible for the direction our industry has taken in achieving the ‘classic sound’, acknowledge that our VCM Technology well represents this classic sound,” states Larry Italia, vice president/general manager, Yamaha Commercial Audio Systems. “We know this will be the first of many joint efforts between our two companies.”

Yamaha Commercial Audio Systems Website
Rupert Neve Designs Website


Comment (1)
Posted by David Fallon  on  12/17/10  at  02:14 PM
This is going to be very interesting all round. I use Yamaha equipment and when I started ( all those years ago ) they were not exactly " user friendly ". This looks like a merge for better. I hope they keep their prices down to an affordable level for us...!! Lovely sound from the Neve equipment...Lets see what piece of gear they come up with first....EQ and Compression would be a nice start ..!!

Dave

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