Xantech Corporation has announced the appointment of Mark Cerasuolo as Director of Marketing and Business Development, with the announcement made by Graham Hallett, Xantech President.
In his new position, Cerasuolo’s responsibilities will include developing a unified, long-term strategy to increase overall brand visibility and market penetration, as well as seeking out new business opportunities in the residential, commercial and building markets.
Cerasuolo’s 20-plus years of experience in the consumer electronics industry include director-level roles in marketing, technology and product management, business development and training. He was recently recognized as one of the “50 Most Vital Industry Influencers” by a well-known consumer electronics publication.
Cerasuolo comes to Xantech having served as Director of Home Entertainment Systems Marketing for Leviton Manufacturing, a privately held electrical manufacturing company. While there, he played a key role in launching that company’s highly-successful residential structured cabling business and later developed and launched Leviton’s line of installed audio products and systems including the Leviton/JBL program.
Prior to joining Leviton in 1997, he held senior marketing positions at Carver Corporation, Bose Corporation, and JBL, and he also provided independent marketing services to other consumer electronics corporations. Additionally, Cerasuolo has been active in industry associations including EIA/CEMA and the CEA.
“Mark has a world of experience throughout all areas of the marketplace, including a detailed knowledge of the electronics and construction industries,” stated Hallett. “Mark also has key insight into the inner workings of national retail organizations and new technology. He will be a tremendous asset to the Xantech family and to our business partnerships.”
While at JBL, Cerasuolo conceived, developed and launched the Residential Sound Business Unit, which provides built-in music systems to the new home construction industry. As Marketing Services Director for JBL International, he provided international marketing support for Consumer, Automotive and Professional Products, and he worked on high-profile branded OEM relationships with Ford Motor Company, SAAB and others.
As Corporate Advertising/Publications Manager for Bose Corporation, he was a key contributor to new technology business ventures including Residential Sound, Noise Canceling Electronics (aviation headsets) and various OEM projects. He also has gathered extensive experience in consumer electronics retail management, prior to his corporate associations.