TC Group Americas has appointed Abbey Masciarotte as its new regional marketing manager for the install, tour and residential markets.
She is charged with driving and delivering all marketing activity in North America relating to Tannoy, Lab.gruppen and Lake – the TC Group audio brands relevant in those markets.
“We were consciously looking for someone who could hit the ground running and we’ve certainly got that with Abbey,” explains Marc Bertrand, CEO of TC Group Americas. “We have some great things in the works and I’m confident that Abbey’s background and enthusiasm are just what we need moving forward. We are extremely pleased to have her on the team.”
Having spent more than five years working in a marketing capacity within the professional AV sector, most recently with Biamp Systems, Masciarotte brings proven experience to the position.
Based in the Portland, Oregon area, Masciarotte will be an integral key part of the TC Group Americas organization while also being closely aligned with the global marketing team for TC Group’s Install & Tour and Residential divisions based in the United Kingdom.
She will be responsible for implementing marketing strategy on her side of the Atlantic and working to support the North American sales team and rep network.
Masciarotte notes, “It’s an exciting time at TC Group, and I relish the opportunity to join such a passionate group of people. I hope to bring some fresh ideas to the mix and plan to do what it takes to elevate the company’s already stellar brands to new heights in North America.”