Audinate has named Steve Greenall director of sales for Europe, and he will also be responsible for leading sales activities in the Middle East, Africa and ASEAN countries.
Greenall has more than 25 years professional sales experience, with the last 13 years focused directly in the A/V industry.
Most recently, he served as sales director of VBrick in the UK, a leading provider of IP Video streaming solutions, and prior to that, he was the business development director for AMX in the UK.
Based on IP standards, Audinate Dante digital media networking provides tightly synchronized, sample-accurate playback, while simplifying installation and configuration of AV networks. It has been licensed by over 70 OEM customers in the AV industry.
Greenall, who resides in the UK, states, “Over the past few years, I have been extremely impressed with the rapid adoption of Dante and how Audinate is universally recognized for delivering the most complete AV media networking solution available. I am thrilled to help contribute to Audinate’s growth going forward.”
“The convergence of AV and IT continues at an incredible pace” adds Lee Ellison, CEO of Audinate. “Steve brings to Audinate, and our customers, a diverse range of experience across AV, IT, and networking fields. We are thrilled to have someone who can closely relate to the requirements of our OEM manufacturer’s products, and at the same time, have such a strong understanding of the needs of AV consultants and installation contractors.”