Leading European rental company SSE Audio Group has invested in a DiGiCo SD7 to add to its extensive stock of high-end sound equipment.
Managing Director John Penn, explains the decision: “Since we invested in DiGiCo D5s in 2004, they have been consistently in demand and very reliable. The low cost of ownership, coupled with these factors, has made the consoles produce a great return on what we initially perceived as a high investment cost.
“We have kept an eye on the SD7 since the prototype was launched in 2007.We decided it was the right time to add it to our extensive digital console stock and get ourselves trained up in its operation and maintenance ready for the busy autumn touring schedule.”
“We are very pleased that SSE has purchased the SD7, which was out working for them before they even took delivery of it via a sub-rental contract for the Montreux Jazz Festival in July,” adds DiGiCo Managing Director James Gordon. “We feel that SSE’s commitment opens up the console to a different and wider market. We hope this will be the first of many such purchases and see it as an excellent way of DiGiCo strengthening its relationship with John and the SSE team.”
“With the addition of the SD7, we probably offer the largest choice of digital consoles of any European rental company,” concludes Penn. “It is a great marriage with our new L’Acoustics K1 system and is in line with our policy of providing our customers with the widest selection of tools enabling them to choose the product that best suits the way they want to work and get the job done.”