Sierra Video has announced the addition of Pang-Hung (PH) Cheung as its Regional Sales Manager for the Asia Pacific region. 

With this new position, Sierra Video establishes a dedicated presence in Asia to augment opportunities in the region’s aggressively expanding video markets.

Sierra Video is experiencing a rapid increase in business opportunities for its products and systems throughout Asia and the Pacific region. 

Mr. Cheung is charged with supporting the company’s existing distribution channels in key markets and expanding its reach to customers by establishing additional channels.

“Our products enjoy excellent reputation in the region, both in terms of functionality and reliability, as demonstrated by our steadily growing sales,” said Dr. Adel Ghanem, President of Sierra Video. 

“PH’s tremendous technical and sales experience in the Broadcast and Professional video markets will support and enhance Sierra’s growth in the region. “

Mr. Cheung is based in Hong Kong and has an extensive history in broadcast and post-production markets throughout Asia.  Focused on video system design and product sales over the last 20 years, he is uniquely qualified to provide real-world system expertise to Sierra Video customers. 

Mr. Cheung has worked in broadcast markets in the Asia Pacific region, and has served as a technology liaison with key manufacturers in the broadcast field.

Prior to his work in product sales and system design, Mr. Cheung served in an engineering capacity at a number of broadcast and production operations. 

He helped create the first full SD digital studio facilities in Hong Kong and the first SD digital studio for China Central Television.  Mr. Cheung received a MSc from UMIST in the UK and holds engineering certifications in the UK, Europe, Hong Kong and Australia.

Sierra Video Website