Renkus-Heinz has announced the appointment of a new distributor for France, signing an agreement with leading distribution company SoundCo to handle the distribution of Renkus-Heinz products for the French market.
SoundCo will also cover the North Africa countries Algeria, Morocco and Tunisia on a non-exclusive basis.
With offices in the Paris suburbs and a sales agent team, the company works in all of the entertainment technology sectors, including the live sound/PA rental market, the MI market (including both online and retail outlets), installation and system integration companies and the broadcast industry.
Another string to the company’s bow is the direct import and distribution of pro audio products. SoundCo is the exclusive distributor for France for Lewitt Microphones GmbH, ESI Audio GmbH, M Pro Audio, Violet Audio and DVK Technologies.
Its customers include rental and service providers in the performing arts, corporate and events sectors; integrators and installers; recording studios; broadcast; distributors (direct sales stores and online) and specifiers and end users including engineers and sound technicians, set designers and stage managers.
Key SoundCo staff members include Martin Broucqsault and Jérôme Hardy.
Broucqsault holds a postgraduate degree in Marketing Management from top business school ESDES Lyon, and a former sales agent for SCV Audio (Harman Pro French distributor) and EVI Audio, dealing with Electro-Voice, Dynacord, Midas and Klark-Teknik. He has strong experience with PA and rental companies and his combined skills provide marketing and sales strategies for the different markets of the pro audio business.
Hardy holds a graduate degree in Electronics Applications. A former sales agent for CINECO, the French distributor for Shure, APEX, Symetrix, Celestion and QSC, and SCV Audio, French distributor for the Harman Pro Group with brands JBL, Crown, Soundcraft, AKG, BSS, DBX and Native Instruments, Merging, NTI and more, and was product manager for Audio-Technica.
Håkan Sjöö, Renkus-Heinz European sales manager, states, “We are really delighted to have secured the services of SoundCo. We believe their deep knowledge of the French market, their enthusiasm and their broad customer base will strengthen the Renkus-Heinz brand in the country and enable us to grow into new markets.”