Put Another Nickle In: How The Jukebox Kick Started The Beginning Of Rock and Roll
For some of those who were there, Buddy Holly and Bill Haley will never sound better then when they were first blasting from a jukebox after inserting a nickel in a Wurlitzer...
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Composer Claude Debussy, after hearing this system for a few coins, was concerned that the low cost of the disk and its availability would have the effect of cheapening the music. He did, however, acknowledge that the discs preserved a certain magic.

In 1913, Debussy wrote: “In a time like ours, when the genius of engineers has reached such undreamed proportions, one can hear famous pieces of music as easily as one can buy a glass of beer.

“Should we not fear this domestication of sound, this magic preserved in a disc that anyone can awaken at will? Will it not mean a diminishing of the secret forces of the art, which until now have been considered indestructible? “.

Debussy, like so many other classically trained musicians had fears that this new technology would impact on his beloved art, and probably his concert income. The jukebox and nickelodeon changed the way people heard the music of the day by placing it within reach of the masses.

Mechanical jukeboxes continued to be one of many amusement machines in these penny arcades, but in the late 20s with the introduction of the electric phonograph, motors and amplification, the modern jukebox became a reality.

In 1926, J.P. Seeberg, a Swedish immigrant to the U.S., invented an electric system that was coin operated and would play any of eight records.

A 1936 Wurlitzer Model 35 prototype jukebox. (click to enlarge)

A year later, Automated Musical Instruments introduced its electric jukebox. Unlike their mechanical predecessors, that could only be heard by fee-paying patrons standing near the machine, these systems were capable of filling an entire room with sound.

These innovations further popularized the jukebox, and so began the modern jukebox craze.

The other two major manufacturers of jukeboxes appeared in the early 1930s. Wurlitzer, a long-time manufacturer of pianos and player pianos, introduced its first jukebox in 1933.

And in 1935 David Rock-Ola (his real name), whose company had been building scales and coin-operated games, introduced its first jukebox.

When the great depression occurred in the 1930s, the jukebox business became the one bright spot for the record industry.

(click to enlarge)

For the public, a nickel would pay for six plays and like the movies of the day provided a few minutes escape from the depression.

There were two other historical events that helped the jukebox gain prominence.

The repeal of prohibition in the U.S. in 1933 meant that there were now tens of thousands of bars, clubs, and other drinking establishments that were installing jukeboxes for entertainment.

The second was the outbreak of World War II, and the relocation of millions of young soldiers to camps in far-away locations. For entertainment, the armed forces installed hundreds of jukeboxes in PX’s and service clubs all over America and overseas.


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