Website focused on customer experience through enhanced navigation and improved functionality.
March 19, 2010, by PSW Staff
Hosa Technology has announced that the company’s website has undergone an extensive renovation designed to make visits easier, more informative, and more productive.
The new website encompasses an entirely re-designed look intended to visually and emotionally impress visitors with the company’s product offerings while providing the information necessary to make informed purchase decisions.
The new website also presents the various Hosa-distributed brands under a single banner, incorporating the Da-Cappo Micro Microphones, CAIG Laboratories, Neutrik, and Zaolla Silverline brands all under the Hosa Technology banner.
A dealer locator based on U.S. Postal ZIP Codes is available, making it easy for customers to find a convenient reseller, also referenced by the brands they stock and support.
Customers can also now order products via the new website, in partnership with Shopatron, the leader in retail integrated e-commerce and order management and the site’s developer.
Hosa Technology is now able to partner with the company’s dealer network to offer fulfillment services throughout the nation at the location nearest the customer.
Particularly noteworthy is the website’s new cable selector feature. With a few simple clicks of one’s mouse, the customer is able to specify the desired cable type, connector type, and length and be presented with a filtered selection from within Hosa’s product range.
This new feature provides valuable assistance to both new and experienced users and helps them locate precisely the product they are searching for.
Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the company’s new website. “The new Hosa Technology website is more than just a new look, it represents a dramatic overhaul and genuinely reflects the fact that Hosa is about much more than just cables and adaptors,” said Pusey.
“Over the years, Hosa has come to encompass a wide assortment of connectivity solutions, product maintenance items, accessories, microphones, and many other offerings. Our new website assembles this wide assortment of products at one convenient, online destination and, in the process, provides a clean and easily navigable experience. Combined with our Twitter, Facebook, and MySpace pages, the company is now better positioned than ever to swiftly and succinctly deliver our corporate message to the widest range of customers.”
Hosa Technology Website