June 03, 2014, by PSW Staff
Located outside Dallas, Cool Pony Media is a record label and artist development company that works with various music genres, as well as score-to-picture work. Brothers and co-founders, Mark and Mike Stitts, recently did an upgrade in part of their studio with help from API, and as a result, the team now uses THE BOX console on a daily basis for writing, tracking, creating stems, and mixing.
“We’re amazed,” says Mark Stitts. “We have quite a bit of other API outboard gear, EQs, compressors, channel strips, and summing. THE BOX integrates seamlessly. I often wonder—mustn’t there be elves inside creating some kind of magic here?”
The duo was looking to upgrade their composing room when they first heard about the new small-format console from API. “It was really a no-brainer. The sound and flexibility of a full-fledged API console, with that footprint? We must be dreaming, right? BOOM! This thing is a complete home run!”
The brothers have been creating and recording professionally since the 1980s, and say that not much has changed other than the technology. Their careers have included production work for labels, children’s albums, independent artists, and beyond. The experience they’ve had so far with THE BOX stacks up well with their previous experience with the brand. “We’ve always been API fans. The sound is just so fantastic and unique. I remember the first time we ran audio through anything API. It was so dramatic. The punch, depth, clarity, presence – it was almost like removing wool blankets from in front of the speakers. THE BOX is more of the same.”
Cool Pony purchased the gear earlier this year, and appreciated the support they received during commissioning. “The packaging was impeccable, and the support is off the chain. These guys really are the Apple of the recording console industry. We couldn’t recommend API or THE BOX more highly.”