Avid Customers Take Center Stage At 56th Annual GRAMMY Awards

February 10, 2014, by PSW Staff


Avid today congratulated its many award-winning and nominated customers at the 56th Annual GRAMMY Awards for their outstanding achievements in the recording arts.

At the ceremony on January 26 in Los Angeles, the preeminent peer-recognized awards for music excellence were bestowed on numerous artists, producers and engineers who use Avid audio solutions.

Avid audio professionals created GRAMMY Award winners including Album of the Year Random Access Memories by Daft Punk, Record of the Year Get Lucky by Daft Punk featuring Pharrell Williams and Nile Rodgers, and Song of the Year Royals by Joel Little and Ella Yelich O’Connor (Lorde).

GRAMMY Award nominee for Producer of the Year Ariel Rechtshaid has produced records spanning indie/alternative, hip-hop, reggae and R&B. His 2013 releases include Best Alternative Music Album, Vampire Weekend’s Modern Vampires of the City, as well as Haim’s Days Are Gone, Snoop Lion’s Reincarnated, and Sky Ferreira’s Everything is Embarrassing.

“The GRAMMY nomination for Producer of the Year is an honor,” he said. “I share it with all the artists I’ve been fortunate enough to make music with. We’ve always strived to make music that sounds unlike anything out there and it’s fantastic to be recognized by The Recording Academy. We couldn’t have done it without Avid ProTools®.”

Other GRAMMY Award-winning projects by artists, producers and engineers who use Avid solutions in their studios include Imagine Dragons’ Radioactive (Best Rock Performance), Bruno Mars’ Unorthodox Jukebox (Best Pop Vocal Album), and Macklemore & Ryan Lewis’ The Heist (Best Rap Album).

“It is a great honor that the world’s most talented music professionals choose Avid Pro Tools and our entire line of industry-leading audio solutions to record and produce the best music across all genres,” said Avid president and CEO Louis Hernandez, Jr. “As a company that’s passionate about and inspired by world-class content creation and technical innovation, we congratulate our GRAMMY Award-winning and nominated customers on their outstanding artistic and technical achievements.”


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Avid Customers Take Center Stage At 56th Annual GRAMMY Awards