Powersoft has announced the appointment of the company iLED (Pty) Ltd. as its new exclusive distributor for the Republic of South Africa.
iLED is a Johannesburg based distribution company which has built a strong reputation in the custom install and home integration markets.
With the addition in 2010 of industry veteran Justin Mamulis, iLED has made a push into the pro audio sector and are positioning themselves at the high end of the market with both Powersoft and UK-based Traction Sound joining the existing portfolio.
“We’re extremely excited about this new partnership,” says Justin Mamulis, sales director at iLED, “Powersoft’s commitment to making the world’s best amplifiers even better is but just one of the reasons we chose the Italian company as our premium amplifier partner.”
Powersoft EMEA sales manager Steve Smith states, “We’re very happy to welcome iLED to our growing team of international partners. While the Pro-Audio market is new for iLED as a company, they have an experienced team with an abundance of drive, passion, focus and vision and I can see a lot of potential.”
iLED plans to start working immediately with product demonstrations and technical training through its “iLED University” program.
iLED (Pty) Ltd.