Peavey Electronics will open a West Coast factory showroom, artist relations headquarters and multimedia dealer education center on Sunset Boulevard in Hollywood, CA, on September 1.
A high-end retail showcase for Peavey and its affiliated brands—Composite Acoustics, Trace Elliot, Budda Amplification, Crest Audio, Architectural Acoustics and MediaMatrix—Peavey Hollywood is designed to create awareness for the company’s products and history of innovation.
Peavey Hollywood will present regularly scheduled high-definition webcasts featuring artist interviews and performances, product reviews, and music industry-related tips for musicians. Peavey will also broadcast sales training to its dealers, with live-chat capability to enhance the sessions.
In addition, the location will serve as the West Coast home for the company’s growing roster of artist endorsers.
“Peavey has a rich and exciting legacy in music and audio, and proactive outreach has been key to our success since Hartley Peavey founded the company in 1965,” says Courtland Gray, chief operating officer of Peavey Electronics. “With so many artists living in L.A. or passing through on a daily basis, Peavey Hollywood’s location at the heart of ‘guitar row’ on the Sunset Strip gives us access to artists and marketing opportunities that will serve Peavey retailers and musicians around the world.”
Peavey, which established the first industry-wide dealer training series in 1975, also plans to use Peavey Hollywood as a hands-on educational resource for its dedicated product dealers.
Through an extended-stay intern program, dealers and other affiliates who qualify will be able to send employees to learn about products, sales, marketing, display and promotions first-hand by working with experts. The staff will then be able to take those skills back to their hometown stores.
Interactive displays for Peavey’s amplifier modeling software and iOS recording interfaces will engage musicians on multiple technology platforms, while a Peavey MediaMatrix system will control audio, lighting and video demonstrations simultaneously from an iPad. The space will also allow Peavey to test products, displays and services.
A section of the showroom is dedicated to the history and philosophy of Hartley Peavey, the industry’s longest-running founder, sole owner and CEO, who built his first amplifier as a teenager in 1957 and has earned countless accolades for his achievements in music product innovation and international business, including the Presidential “E Star” Award for excellence in exporting.
“As a technology company that is dedicated to innovation, we have to be able to move quickly and adapt to the needs of consumers,” states Peavey. “Peavey Hollywood enables us to create marketing opportunities that will bring immediate benefits to all of our brands and distribution channels.”
Hartley Peavey will be on hand during the September 1 festivities, which will include artist and celebrity appearances, musical performances and more. Peavey Hollywood is located at 7422 Sunset Boulevard in Los Angeles.