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Outline Announces New Canadian Distribution Partnership With Martech
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Outline has announced the appointment of Martech as its new distribution partner for Canada, aligning the two companies to deliver the unique advantages of Outline’s loudspeaker and associated product lines to Canadian clients.

Established in 1989, Martech has sales offices and shipping points serving the entire country of Canada.

“Our job is to align manufacturers with core clients in Canada. The best way for us to do that is by helping our customers successfully provide solutions to their customers,” states Nathan Smith, Martech web sales and marketing manager. “Martech is continually looking to partner with innovative, growth-oriented, connected manufacturers and develop their business in our marketplace. Outline fits this profile perfectly.

“Outline’s line array products will allow us to expand our influence in Canada’s pro audio production and installation markets,” he continues. “Martech has been focused in the fixed installation integrator market, and Outline gives Martech’s team the ability to work in new market verticals like large-scale live entertainment productions, arenas, outdoor concerts, entertainment events in convention centers and theatres.

“Outline GTO, Butterfly and Mini Compass line arrays allow Martech to connect with the production audio side of their existing customers and open new opportunities with companies that are totally production-oriented.

“Martech is putting Outline-dedicated resources into the field for design and demonstration activities as well as technical and sales support for our new Outline customers,” Smith concludes. “Having suitably trained people in place to help new users and installers deploy their first Outline systems is critical for a smooth customer experience and opens the door for repeat business and sales growth.

“Our initial investment in the brand includes two complete Mini Compass demonstration systems, which are a great introduction for Canadian customers to Outline products. Our demo stock also includes iSM self-powered monitors with iMode capability, the compact and self-powered DVS series, and numerous subwoofers options. We are planning for significant growth with Outline in Canada in 2012.”


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