Mark Tracy has been appointed to the newly created role of vice president strategic business and market development for Middle Atlantic products and the commercial AV division of Legrand North America.
Led by the Middle Atlantic brand, Legrand Commercial AV offers foundational infrastructure products to installing contractors, including Wiremold wire and cable management solutions and C2G cable assemblies.
This appointment is part of an aggressive growth strategy for the company. The goal is to provide customers with the widest range of products and new technologies to improve system reliability and facilitate installations while maintaining the quality and support for which Middle Atlantic is known.
Working closely with company president Mike Baker, Tracy will be responsible for supporting growth for Middle Atlantic and Legrand Commercial AV through the addition of new products, businesses and the development of new market applications and channels.
Tracy will also represent Middle Atlantic and Legrand Commercial AV in key industry groups and work to evolve the company’s value proposition to an ever-expanding customer base. He is also tasked with building complementary business alliances and identify, facilitate and integrate strategic acquisitions.
In a simultaneous move, Tim Troast has been appointed to the position of director of product management in charge of new product development and product line management.
“Mark’s extensive product and market knowledge, 20 years of building relationships within the AV community and grasp of today’s technology perfectly position him to help us in developing a successful overall strategy to grow our business,” Baker says. “We are excited to welcome Tim to the director of product management position. He has demonstrated a passion for our customers and business and a willingness to jump in and make a difference.”
Troast joined Middle Atlantic in 2013 after spending 13 years at Pitney Bowes holding various sales and marketing positions, combining formal education and on the job experience in marketing and product line management.
Baker noted, “Tim has the necessary tools to help us develop the next chapter in our history. With a customer-centric approach, he will leverage internal resources to develop innovative solutions that solve real world problems for our integrators today and for tomorrow.
“These moves confirm that growth continues to be a priority since Middle Atlantic’s acquisition by Legrand in 2011,” Baker concludes. “Our goal is simple. We want to use every opportunity possible to ensure our customers have the very best products, services and support they need to be successful in today’s highly competitive marketplace.”