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LOUD Technologies Announces Sales Network Expansion & Investment In India
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On hand for the announcements were (left to right) Alex Nelson, president and general manager, Ampeg & Mackie; Dhruv Datta, sales director, E&E Systems India Pvt. Ltd.; Davwinder Sheena, LOUD managing director, APAC; Krishna Hegde, sales director, Vardhaman; Mark Graham, LOUD CEO; Dinesh Mandot, CEO, Vardhaman; S. Gopinathan (“Poncho”), executive director, E&E Systems India Pvt.; Jeff Rocha, president and general manager, EAW; and Adrian Bell, LOUD SVP of market development. (larger image below)

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  Eaw, Mackie, Distribution, Loud Technologies

LOUD Technologies is booting support for its EAW and Mackie brands in India with the addition of two new distribution partners: Bangalore-based E&E Systems India Pvt. Ltd., who will handle exclusive country-wide distribution for the Mackie brand; and Mumbai-based Vardhaman, who will handle exclusive country-wide EAW distribution.

The plans was recently announced at a reception in Mumbai.

E&E and Vardhaman join Musik City, the exclusive Ampeg distributor, to complete LOUD’s sales force in the rapidly growing Indian market.

“The Indian market is every bit as dynamic as the country’s rich musical culture and requires both innovative products and world-class service,” states Mark Graham, CEO of LOUD Technologies. “We are honored to add E&E and Vardhaman to our Indian market team and know they will invest significant time and effort in sales, service, spares and support.

“Over the coming months LOUD will add additional in-market resources, including a country manager and a technical and service lead,” he adds.

LOUD will partner with Vardhaman, E&E Systems India Pvt. Ltd., and Musik City to exhibit the EAW, Mackie and Ampeg brands at the PALM Mumbai show from 31st May – 2nd June, 2012.


LOUD Technologies

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