Harman Professional has appointed Jesus Cruz as sales director for Mexico, reflecting the company’s commitment to build a comprehensive sales network in the region and provide greater support for local distribution across a host of markets and applications.
Operating from Mexico City, Cruz will report to Scott Robbins, Harman Professional vice president of worldwide sales.
An established industry veteran, Cruz joins Harman following an 18-year career with Sony Electronics in Mexico, where he most recently served as national sales director for the audio, video, digital imaging, VAIO, cellular and game business divisions. He holds a Bachelor of Science in Electronics from the Technological Institute of Monterrey and an MBA in International Business from the University of Bristol in the United Kingdom.
“Jesus is a strong addition to Harman’s sales organization,” Robbins states. “His deep knowledge of the market, strong relationships and proven ability to lead successful teams makes him an ideal leader for Harman’s initiative to support our partners in this region.”
“Harman has a unique value proposition in delivering complete systems-based solutions in a variety of markets. I look forward to the opportunity to lead the new sales organization in Mexico that will capitalize on our existing capabilities with new and existing sales partners,” Cruz adds.