Harman Professional has appointed Jay Woolley to the role of director of marketing communications for its Amplifier and Signal Processing Business Units.
In this role Woolley will drive marketing communications strategy for Crown Audio, BSS Audio, dbx, Lexicon, and DigiTech brands, reporting to Marc Kellom, senior director of marketing and engineering for Harman’s Amplifier Business Unit.
Most recently, Woolley served as director of marketing, Harman Signal Processing, and oversaw marketing for the related brands. He has previously held senior marketing and brand management positions at Control4, provider of automation to homes and businesses, iBAHN, IP-based entertainment and information services for the hospitality market, as well as Wasatch Advisors, a mutual fund and asset management company.
“As we continue to evolve our systems-based offerings from the Harman Professional brands it becomes increasingly important that we are effectively communicating how this approach benefits distributors, dealers, integrators and end-users alike. The combined R&D firepower of our group results in benefits that no other manufacturer other than Harman can offer,” states Woolley.
Kellom adds, “Jay brings a strong track record of success in driving marketing initiatives for our Signal Processing brands. As we are constantly looking at ways to enhance brand synergies across the Harman Professional portfolio of brands, I’m confident Jay and his team will continue to evolve our marketing communications programs to ensure effective and consistent messaging with the array of brands and markets we serve.”
Woolley holds a bachelors degree in International Relations from Brigham Young University and an MBA from Thunderbird School of Global Management.