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Guitar Center Announces New Boston Store Coming Fall 2012
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Guitar is pleased to announce that a new Guitar Center store is set to open in Boston this Fall.

The new store will be located across the street from the world-renowned Berklee College of Music, and will serve the diverse music community surrounding the college.

“We are excited to move into the heart of the Berklee College of Music campus and near other fine institutions such as New England Conservatory and Boston Conservatory,” says Gene Joly, Executive VP of Guitar Center stores. “We look forward to serving such a world class music community. We are committed to tailoring our product and service offerings at our Mass. Ave. location to the needs of this community.”

The new store will not only feature GC Garage - Guitar Center’s on site Guitar Repair - but will also house a full line rental department, catering to the various equipment rental needs of students, local musicians, live music venues, houses of worship, hotels, and the theater district.

To spearhead this large endeavor, Guitar Center is also proud to announce Berklee College of Music Alum Hirsh Gardner as the project manager. Hirsh is charged with developing this new Guitar Center concept, and, ultimately, to be its store manager.

“I have always felt that being an educator is the key to being successful in our hi-tech music retail environment,” says Gardner. “I am thrilled to be here with the great folks at Guitar Center and look forward to contributing again to the musical needs of the Boston music community.”

Berklee College of Music students will also be able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from.

In addition to special programs at the new store, Guitar Center offers nationwide programs designed to highlight the nation’s most promising undiscovered talent, support the global music community and provide musicians with opportunities to get their music heard.

Guitar Center


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