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dBTechnologies Appoints Viva Afrika
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dbTechnologies is pleased to announce the appointment of Viva Afrika Sound & Light (Pty) Ltd as the exclusive distributor for all product lines in the territory of sub-Sahara Africa.

“dBTechnologies fit in perfectly with our company vision: to offer high quality loudspeakers at competitive pricing to the South African market,” explains Bernhard Pienaar, Director of Viva Afrika. “We are looking forward to a long and fruitful relationship with dBTechnologies.”

Bernard Pienaar and co-owner Luis Madiera set up Viva Afrika over twenty years ago. Over time it has grown to distribute a range of professional audio products including amplifiers, mixers, signal processors as well as loudspeakers and loudspeaker systems.

Gianluca Dalessandro, dBTechnologies Export Area Manager was instrumental in securing the agreement.

“Bernard and Luis are two great self-made men who have been able to build-up one of the biggest professional audio distribution companies in South Africa,” Dalessandro notes. “Their passion, winning attitude and enterprise will certainly help dBTechnologies strengthen its position not only in the huge national market, but all over Southern Africa thanks to their growing international sales network.”

Business development manager at dBTechnologes, Giovanni Barbieri foresees excellent business potential in the region, where the brand will earn further renown at the biennial Mediatech exhibition in Johannesburg.

“dBTechnologies suits the Viva Afrika portfolio perfectly. Our paths crossed at exactly the right time and we intend to fully utilize all the opportunities that present themselves in this beautiful country,” he adds. “We will shortly be organizing a high profile event and demos to showcase all our product lines.”


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