Gerhard Mayr has been named head of sales for d&b audiotechnik, based at the company’s headquarters in Backnang, Germany.
Mayr takes over for Peter Tongue who, after almost 14 years with the company, has retired.
d&b made the decision to target recruitment beyond the entertainment industry. “Gerhard has skills stretching far outside the familiar toolkit,” states Simon Johnston, d&b audiotechnik marketing director.
Over the course of his career, Mayr has worked with Force Computers (Solectron), Motorola, and most recently, Garmin, playing a leading role in developing these brands internationally through engagement with new markets and the reinvention of existing ones, which has also involved spending a considerable amount of his time in Asia.
He also possesses traits familiar to d&b, and like so many within the company, he once aspired to be a musician and still maintains a passion for live music. With his roots in technology, he has also developed his own loudspeakers and amplifiers, at one time founded his own company that developed a control unit for moving lights.
“Throughout his career he has demonstrated a willingness to challenge the orthodoxy, and has educated markets to accept that quality has a significant value,” adds Johnston. “This is very d&b.”