Community Professional Loudspeakers has unveiled a new corporate brand identity, launched at the 2014 InfoComm show in Las Vegas last month, where the company’s booth and demo room showcased the new look of the brand while I SERIES, a new family of premium point source loudspeakers, signaled a new direction for the company’s product design language.
Founded in 1968, Community has a long record of innovation and longevity. The new brand identity and product design language are key elements of a branding initiative which reinforces the company’s focus on the installation market and its commitment to product design.
“The revised corporate identity is a vibrant and engaging new expression of the Community brand legacy – past, present and future,” explains Steve Johnson, CEO of Community Professional. “The design of our new symbol and logotype suggest precision and elegance, two important attributes of our products and engineering.”
He describes how the branding initiative guided the development of the new I SERIES of high-power installation loudspeakers. “The forward-thinking design of I SERIES demonstrates the kind of fresh and contemporary industrial design you’ll see in future products from Community. And its installed-system focus, including some very clever rigging hardware, evidences our commitment to our core customers.”
“Community’s brand has always been highly respected throughout the pro audio industry,” he concludes. “With this new corporate brand identity, we’re modernizing the way we present our company to the world while building on our past strengths and renewing our commitment to our customers.”