Auralex Acoustics has appointed noted singer-songwriter, producer and multi-instrumentalist Saul Zonana to the position of artist relations manager.
In his new capacity, Zonana will spearhead a new artist relations program, with a focus on expanding and maintaining brand equity within the community of accomplished and emerging artists, engineers, producers and musicians.
The announcement was made by company founder and president Eric Smith and is part of Auralex’s long-term strategic business plan, which includes providing dealers and end users additional personnel in the field.
Aside from being the main contact for all Auralex artist and end user activities, Zonana will provide valuable information to Auralex’s marketing department for creating market-driven products and artist-oriented promotional materials.
He will also oversee a new artist-centric portion of the Auralex website highlighting key and unique applications of Auralex sound treatment products.
Currently based in the Nashville, Tennessee area, after spending much of his life in New York City and on the road, Zonana has a rich and colorful, decades-long career in the music industry.
His past projects include notable 1990s bands No Heroes and Luv Junkies, time spent in KISS guitarist Ace Frehley’s touring band, collaborations with guitar virtuoso Adrian Belew, a stint with Crash Test Dummies and ten solo albums – the latest of which, Fix the Broken, will soon be released on Zonana’s own label.
“Saul’s background in various corners of the music industry makes him a perfect asset for our organization as we reach out to artists who are loyal Auralex users and those who could benefit from our products,” states Eric Smith. “Aside from his impressive resume, he is a class act, and we are thrilled to have him on our team. As Auralex looks at our long-term business strategies, creative minds like Saul will help us realize our goals.”