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API Launches “The Box” at Vintage King’s LA & Nashville Stores (Includes Video)
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Pictured at Vintage King LA are (standing L-R) are Jeffrey Ehrenberg, Vintage King West Coast sales manager, Dan Zimbelman, API director of sales, and Jordan Shirks, API product specialist. In the foreground is Leslie Mendes, VKLA Events & PR assistant. (Photo by David Goggin)

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  Video, Consoles, Mixers, Api, Events, Manufacturers, Vintage King

Automated Processes, Inc. (API) chose Vintage King Audio’s LA and Nashville showrooms to launch and demonstrate The Box, its new small-format recording/mixing console designed for professional project studios, home studios, and production facilities.

Coinciding with the launch of The Box, NYC’s Heavy Melody Music ordered three consoles for their studios. “Composer and sound designer Neil Goldberg is one of the partners and he had a nicely outfitted studio, but asked us how The Box would fit into his rooms,” notes Jacob Schneider, VK sales rep. “He was struggling with a bunch of summing mixers, monitors, control units, and pre amps but with The Box he found he could cover all of these needs right in one Box.”

“We had a great turnout and loads of enthusiasm for The Box events at Vintage King Los Angeles and Vintage King Nashville,” adds Dan Zimbelman, API director of sales. “While in LA, we also shot a short video for those who couldn’t be there in person.” (See the video below)

Building on API’s heritage of high-quality recording consoles, The Box is optimized for the digital era, providing all the functions needed for production not provided by most DAWs, including mic preamps, input signal processing, high-quality mix bus, cue sends with talkback, monitor control, and more, without the redundant capacities of larger consoles.

Most significantly, The Box provides the “all discrete” API sound in an efficient, cost-effective package.

The Box is specifically designed for audio professionals with project or home studios who require a smaller format console with that “big console sound.” It includes the same circuitry, performance and API sound as the company’s successful Vision, Legacy Plus, and 1608 consoles.

“The Box offers an easy, turnkey solution for recording and mixing,” states API president Larry Droppa. “It’s a great option for people who record a few channels at a time, but demand the warmth and punch that a large API console delivers. In addition to four inputs, full center section control, and 16 channels of API’s famous summing, the icing on the cake is a classic API stereo compressor on the program bus. Now you can truly record and mix—in The Box.”



Check out a slide show of the VKLA launch here.

And, see a slide show of the VK Nashville launch here.

Vintage King Audio 

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