API has appointed London-based Source Distribution as exclusive distributor for its full range of products throughout the United Kingdom.
Source, a division of HHB Communications, brings over 35 years of industry experience to the partnership, as well as a client list that includes the BBC, Sky, CNN, and Abbey Road, among others.
The company is well known for serving its clients not only with great products and equipment, but also with comprehensive educational and technical support.
The addition of API signal processing modules and consoles significantly extends the breadth and depth of high-end analog processing available to Source and HHB clientele.
“We’re very pleased to be working with the great people at Source/HHB,” says Dan Zimbelman, director of sales at API. “HHB Communications has been in this business for almost as long as API has, and the staff’s consistent professionalism and unfailing habit of exceeding expectations has earned HHB a large and loyal client base throughout the UK. It’s a great time for API to broaden our reach throughout the UK market.”
“API is a legend in the world of professional recording, and we’re proud to sell its punchy, ‘American’ analog sound on our side of the pond,” adds Ian Jones, owner and managing director at HHB Communications. “From its modular lunchbox series to its dedicated rack mount gear, and from its small-frame 1608 to its large-frame Legacy and Vision consoles, API occupies a unique niche in the industry.
“After all, every audio professional knows what is meant by the phrase, ‘the API sound.’ Is there any other company with this type of name recognition or reputation in this industry? Just watch us run with API.”