Adamson Systems recently appointed Real Music Acoustic & Lighting Technology Co. Ltd. as its exclusive distributor for greater China, and just prior to the recent PALM Exhibition in Beijing, Real Music also expertly organized Adamson’s biggest Chinese seminar to date.
The afternoon saw more than 200 attendees come to the ballroom of the Kempinski Hotel Beijing to be “reacquainted” with the brand, notes Real Music managing director Ritchie Wang. Formed in 2009, Real Music has already become a major player having established offices in Beijing, Guangzhou, Shanghai and Xian City.
The ballroom setting included a 30-foot state offering a look at practically the entire Adamson product line-up was on display, backed by a large video wall spanning the stage highlighting the details and benefits of each product. Special award show level live video production team and professional translators were also brought in.
Jesse Adamson, Adamson director of marketing and sales welcomed the audience, presenting a historical overview of the brand, highlighting its patented technologies since the company’ inception in 1983. The first segment was finished off with a factory tour slideshow.
Director of European operations Jochen Sommer, who had arrived earlier to oversee the event’s set-up, later addressed the audience, presenting the full range of Adamson products from the Point Series installation products, all the way up to the “Beast,” dual-21-inch-loaded T-21 subwoofer. The products were demonstrated on stage by a band, or using musical playback. The day was concluded with an overview of the new Project Energia, which made its official Chinese debut in the Real Music booth at the Palm Expo.
‘Having made our evaluations of Adamson’s products we know that the Chinese touring and fixed installation markets will be enhanced by their presence,” Wang states. “Their speaker systems sound world class and are used by the best artists in the world such as Nelly Furtado and Linkin Park.
“The quality of build, the accessories and the systems engineering approach are truly impressive. We intend to demonstrate their products extensively around China in order to gain increasing market acceptance.’