3G Productions Inc., a multifaceted audio company based in Las Vegas and Los Angeles, recently acquired a Martin Audio MLA system to provide greater sound control at electronic dance music festivals, and expand the company’s touring capabilities.
Founded by Eli Stearns and Jay Curiel in 2004, 3G Productions has evolved over the years from live audio production to include full service sales and installation staffed with certified engineers and experienced installers.
3G’s extensive corporate clientele includes a vast array of Fortune 100 companies and very close relationships with the major hotel and casino groups along the Las Vegas Strip, among others. The company also specializes in touring and events such as the Beyond Wonderland Festival for INSOMNIAC at San Bernardino’s San Manuel Amphitheater, which served as the test drive for the system.
Always on the lookout for the latest technologies, 3G had been researching MLA since its inception. Response to the system from audio providers who’ve been using it was uniformly positive in terms of coverage, loudness, accuracy, and control, so 3G decided to initially acquire 32 MLA, 4 MLD (downfill), 24 MLX subs and 24 MLA Compact enclosures.
As it turns out, an intrinsic part of MLA’s appeal for 3G was based on its ability to control SPLs at festivals where noise is becoming an issue within the cities and communities where the events are held.
Asked about MLA’s trial run at the festival, 3G Vice President/Owner Jay Curiel, said, “The system was surprisingly easy to set up and our engineers were really happy with the way MLA performed. It did everything it’s supposed to do, especially in terms of controlling the sound. We were able to easily manage the SPL levels and cut off the coverage where we wanted while providing all the power and impact the audience expects. MLA passed with flying colors.”
Eli Stearns, President/Owner of 3G added, “We’re excited to be a partner in the prestigious MLA Network which includes so many leading audio companies. It’s great to be part of the next wave of innovation and technology, especially in terms of controlling SPL. Our primary application for MLA will be festivals and special events in city environments, but we expect the system to grow our touring market as well.”